The Peanut Butter Dilemma
Today, we’re going to tell you a story about a peanut butter and jelly sandwich maker. His name is Greg. Let’s say Greg can make 500 sandwiches a day. Most times of the year, he makes 500 sandwiches a day with no problems. One day, Greg receives a notice that the peanut butter company he purchases from is doing a mass recall on a new batch due to a strain of bacteria found on a recent peanut harvest.
This bacteria affects all peanut butter makers, which limits the supply of peanut butter on the market, which affects all peanut butter and jelly sandwich makers, which affects Greg. Greg has enough peanut butter to now make only 250 sandwiches a day. Even if he has enough bread and jelly to make 500 sandwiches a day, Greg can still only make 250 sandwiches.
In technical terms, Greg’s peanut butter supply is his limiting factor. His supply of peanut butter limits his capabilities to make the number of sandwiches he is normally able to.
Well, we’re facing a similar peanut butter supply dilemma in our industry as well. Some of you who have backorders with us may have noticed that quite a few of your shipments are getting delayed for much longer than the ETA had suggested. To make a long story short, there is an ongoing strike that is limiting the amount of cargo coming off ships per day. This affects all of our manufacturers filling backorders, which affects us, which affects you. And just like Greg’s peanut butter dilemma, we have no control over our limiting factor.
Rest assured that we are doing everything we can on our end to get your orders to you as soon as possible. And as always, if you have any questions regarding your order, please don’t hesitate to write an e-mail or give us a phone call. Even if we don’t have an ETA, we might still have something new to tell you.
Thank you for all of your patience and please bear with us while we go help ourselves to some delicious peanut butter and jelly sandwiches.